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8 Steps to Spice Up Your Brand Voice (Infographic)
Every brand, like humans, has their own distinct voice that conveys their messages to others and sets them as a unique entity. Finding your brand’s voice should be one of the first things that you’ve settled when developing your marketing strategy and plan – and that’s how important it is. It’s an integral part of your company’s identity, and as such, should be suited to you perfectly. With so many…
6 Social Media Behaviors to Avoid in 2017 (Infographic)
Undoubtly, social media has become a premier platform for businesses and marketers alike. With over 2.8 billion active social media users worldwide as of January 2017, it has become the largest congregation of the world’s population that it’s a huge…
6 Content Promotion Ideas to Try in 2017 (Infographic)
Most companies think that content marketing is done when they’ve published a piece of content or they’ve put it on their social channels in full expectation of massive engagement from the audiences. However, to truly have a successful content marketing…
Innovative Ideas for SMB Digital Marketing in 2017
The rapid rise of Internet as a part of the daily lives of people have caused major shifts for businesses, especially in marketing. Many have realized that they are able to target more audiences that were previously inaccessible to them…
The Key Differences between Brand Perception, Awareness and Recall
Brands now play an important role and are accepted as generating business and sustaining growth. Companies with a strong brand tend to have a more advantageous place in the market, since a well-defined, holistic brand not only helps a company…