The main point of Digital Marketing for most business website owners is to draw in visitors that convert – turning them into leads or even sales. A particular website may have several sources of traffic, some of which may be free while others are paid. However, not all visitors to a particular website will convert. So, it is very important that your digital marketing efforts cater to a targeted audience otherwise, all your traffic generation efforts will go to waste.
Digital Marketers should know that each source of traffic draws in a particular type of audience. But highly-targeted visitors who are very interested in your content, products and services have greater chances for conversion. These are the types of audiences targeted by a paid online campaign, and the following lists down the most effective paid traffic ideas that will deliver the results you want.