Decades ago, most businesses can only promote their brand using the traditional model of marketing such as billboards, flyers, newspaper, television, and radio. But then, these mediums became less and less effective, not to say that only the big players – multinational companies and corporations can afford to implement them.
Eventually, the industry started to shift away from these costly direct marketing tactics towards a more “strategic marketing approach” which resulted in developing Content Marketing among others.
Referred to as the practice of creating and distributing valuable and relevant content to attract and retain a targeted audience, and ultimately, entice a consumer to do business with you, this approach is currently being used by 88% of B2B and 76% of B2C marketers today to establish brand image, acquire more leads, and increase their sales today.
In the small and medium-sized business context, content marketing, if executed properly, will not only allow you to compete with much bigger brands, it also positions your brand as a major player or even a leader across a broader market, thus giving your customers a reason to trust your business in delivering great results.
If you happen to own a small or medium-scale enterprise, then this post is perfect for you. In this infographic, we share to you the guide that can help SMBs kick-start their content marketing campaign and enjoy its benefits that they have never reaped before.