Evolution… a term that can describe what may transpire in the world of SEO in the coming year. 2015 is nearing conclusion so all eyes are keen on knowing the hottest trends and developments in stock for the coming year.
2015 has been a big year for SEO. Businesses and digital marketers took more notice now on the power of mobile with the rolling out of the much-awaited Mobilegeddon algorithm updates. Local rankings have been overhauled with the switch to the 3-pack results, similar to mobile searches, a strong move towards aligning desktop and mobile user interfaces. On top of that, the introduction of the new algorithm update on content quality and other minor updates, are shaping the future of search.
As digital marketers review the impact of these changes on the ranking performance, they should also brace themselves for major changes in search in 2016. So, what are the trends and shifts businesses should expect to see in 2016?