Studies by industry experts and major players in the digital marketing arena have established time and time again how important Search Engine Optimization (SEO) is. SEO is the main driver for organic search, generating as much as 51% of traffic in the B2B market according to data collected by BrightEdge. The same report also highlighted similar trends for organic search in terms of traffic and revenues across all major sectors included in their studies.
In terms of performance, leads generated through SEO end up with a 14.6% closing rate average, relatively high compared to the pitiful 1.7% close rate most outbound lead generation strategies like print advertising and direct mail can come up with. On top of that, generating inbound leads through SEO will take digital marketers 61% less cost compared to other outbound marketing strategies.
There is a plethora of resources and articles about Search Engine Optimization (SEO) on the internet today, making it easier for small business owners to take SEO matters into their own hands.
While it is not impossible to implement SEO on your own, do-it-yourself SEO or simply DIY SEO involves critical tasks that when executed without professional assistance – can pose more risks and harm than good.
If you are looking to give DIY SEO a shot, take some time to do research and thoroughly understand the practice and avoid causing harm to your business. To begin with, here are some pros and cons of do-it-yourself SEO.