Creating content is easy. It is creating content with relevance and value that is difficult, more so sustaining it. With great content comes great effort, time, knowledge, energy, and resources. While some entrepreneurs have managed to juggle content creation with the tasks of running an entire enterprise, other business owners cringe at the thought producing one.
We can’t blame them. Consistently generating engaging content is truly hard, particularly if you are not so good at writing. Add the pressure of producing something your prospects will appreciate and like, content creation can really be intimidating.
In this checklist, we list 8 cool steps that will help you think strategically about the contents you develop, curate, and market, so you can take your brand to the next level.