The Power of Paid Online Advertising (Infographic)

targeted advertising

Around 40% of the world’s population is on the Internet – that’s more than 2.9 billion connected people. That’s how BIG the online market is, and if your business is still not into paid digital marketing, then be prepared to lose out to your competition who does in the coming periods.

 internet users in the worldSource:

Why use paid advertising when you can do it for “free” on the Internet using available “free” tools?

As you’ll learn later, “free” online advertising is not really free and it may not deliver the kind of profitable results you want for the amount of time, effort and resources you put into these “free” resources. Paid online advertising on the other hand – works – the main reason why you should be doing it in the first place and why $12 billion each year are spent on it by U.S. advertisers. If this will not convince you, then the following list of power reasons why your business should be doing paid online advertising certainly do so.

The infographic (click to zoom):