Many businesses have embraced the Internet and digital marketing due to tons of benefits and convenience made available by these technologies at considerably less cost. These marketers have realized that no matter how great or in-demand your products or services are, you will not generate any business if your websites and pages do not generate enough traffic of targeted customers.
A significant part of this digital marketing strategy is the use of paid online advertising strategies. Reports published by Strategy Analytics estimated that Internet advertising will account for 28%, or 52.8 billion dollars of the estimated $187 billion advertising spend in the US by 2015. This growth is attributed to the higher trust and preference consumers are now giving to online advertising, just like what BrightRoll’s survey of ad agencies is saying. The survey indicated that as much as 72% of consumers believe online video ads are the same or even better than TV ads.
In line with this, CJG Digital Marketing shares this list of effective paid online advertising channels that you can use to reach quality customers – faster, more targeted and more cost effectively – to help reach your business goals.