Top 8 PPC Marketing Mistakes to Avoid (Infographic)

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by Jomer Gregorio on February 5, 2015

Pay-Per-Click (PPC) marketing is undoubtedly one of the best digital marketing tools every business owner should have in their marketing arsenal, just like what 88% of respondents in a previous SEOMoz industry survey are doing. Although natural search traffic through SEO still tops the traffic generation pack, PPC can generate as much as 64.6% clicks, making it the second most effective lead generation tool according to 91% of experts in the digital marketing arena.

No wonder why as much as 72% of marketers increased their PPC budgets last year and will continue to do so this year, with small business owners averaging at least $1200 spent on PPC campaigns. However, many of these businesses generate negative results from at least a fourth of that budget (in worst cases – ALL of their budgets) due to poorly managed PPC campaigns.

Many commit the very same mistakes they should have avoided when they decided on launching their PPC campaigns. Here’s an overview of these top PPC marketing mistakes so business owners and marketers planning to embark on a PPC route won’t commit the same.


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Jomer Gregorio

Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.
  • PPC campaign mistakes can be avoided if the right knowledge is followed. Its helpful having to read the details of this infographic.

    It readily provides us with basics of what should be avoided if we want to have successful campaign.

    The accronym “CONVERTS” coined by KISSMetrics with regards to effective Landing Page creation is quite revealing!

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    • Thanks Summer!

      We created this infographic with that in mind. Running PPC campaign is no easy chore and if you are not careful your advertising dollars will go down the drain.

      Better be equipped with enough knowledge before going out there.