Pay-Per-Click (PPC) marketing is undoubtedly one of the best digital marketing tools every business owner should have in their marketing arsenal, just like what 88% of respondents in a previous SEOMoz industry survey are doing. Although natural search traffic through SEO still tops the traffic generation pack, PPC can generate as much as 64.6% clicks, making it the second most effective lead generation tool according to 91% of experts in the digital marketing arena.
No wonder why as much as 72% of marketers increased their PPC budgets last year and will continue to do so this year, with small business owners averaging at least $1200 spent on PPC campaigns. However, many of these businesses generate negative results from at least a fourth of that budget (in worst cases – ALL of their budgets) due to poorly managed PPC campaigns.
Many commit the very same mistakes they should have avoided when they decided on launching their PPC campaigns. Here’s an overview of these top PPC marketing mistakes so business owners and marketers planning to embark on a PPC route won’t commit the same.
