Undoubtedly, the most effective way people get information about a local store or establishment is through word of mouth. But if that’s not possible or is not available at the moment, they resort to online searches for information, just like what 85% of consumers would do.
But search is so wide and encompassing, spanning practically the whole world. It would be really hard for local businesses to get above the tons of data coursing through search queries and results pages – unless you perform Local SEO and let targeted clients in your locality find you.
The following takes a look at what Local SEO is, how it works and what it can do for your business.