Content Marketing Buyer Personas In a Nutshell (Infographic)

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by Jomer Gregorio on April 15, 2015

Content marketing is undoubtedly one of the most effective ways to build brand awareness, improve targeted traffic, generate leads and ultimately improve sales and conversions according to studies conducted by Content Marketing Institute.

There is a consensus that states that content marketing has those powers. But one of the main concerns is how a marketer can tailor his/her content to his targeted audience need, this is where buyer personas come in.

On the the infographic below based on our previously published content, we explained how it works and how you can maximize it to improve your content marketing campaign. Enjoy!The-Importance-of-Buyer-Persona-in-Content-Marketing


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Jomer Gregorio

Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. Jomer is also known as a semantic SEO evangelist and practitioner. Check out our Digital Marketing Services today and let us help you in achieving positive and profitable results for your business.