Content marketing is undoubtedly one of the most effective ways to build brand awareness, improve targeted traffic, generate leads and ultimately improve sales and conversions according to studies conducted by Content Marketing Institute.
There is a consensus that states that content marketing has those powers. But one of the main concerns is how a marketer can tailor his/her content to his targeted audience need, this is where buyer personas come in.
On the the infographic below based on our previously published content, we explained how it works and how you can maximize it to improve your content marketing campaign. Enjoy!