Many small business owners put off blogging thinking this “fad” is just a waste of their time and effort. This line of thinking is not what successful Digital Marketers have with regards to business blogging.
As much as 81% believe business blogging is a critical business process according to Hubspot’s Inbound Marketing Report.
The latest iteration of this report, generated from a survey that involved 3,500 marketing professionals, revealed that blogging is one of the most important lead sources for their business and is highlighted as having the most substantial impact in terms of ROI performance.
These figures are just some of the factual evidences that proved blogging as a very important business resource. If you’re still not convinced with these figures, then let the following top proven benefits change your mindset about business blogging.