The past few years witnessed the tremendous rise of social media, pervading the online consciousness of Internet users from all over the globe. It did not end there however as the influence of social media reached beyond commercial and business circles.
Hubspot reported that as much as 92% of marketers from surveys performed in 2014 highlighted the importance of social media marketing for their business.
The State of Inbound 2014-2015 Report, also from Hubspot, placed social media as one of the most important lead sources for the more than 3,500 online professionals surveyed in this report. It’s no wonder then why as much as 97% of marketers now participate or at least have a significant presence in social media as confirmed by Social Media Examiner.
The problem however lies not in having a social media presence but as to how these businesses place social media to good use. From a small business perspective, social media marketing is more than just merely gaining likes, fans, repins and retweets, but rather getting the following top benefits, and more, that will make a great impact on the business.