Undoubtly, social media has become a premier platform for businesses and marketers alike. With over 2.8 billion active social media users worldwide as of January 2017, it has become the largest congregation of the world’s population that it’s a huge loss to any business that has not yet placed itself in social media.
And with an avenue that promotes the freedom of expression, it’s relatively easy to be the voice of the population. It’s also relatively easy to be ignored as well. A big factor that plays into an account’s obscurity lies in the mistakes that the user commits with their online presence.
In fact, Sprout Social’s survey of more than 1,000 Facebook, Instagram and Twitter users found that there are six major social media mistakes that any business – even yours – can be prone to at any given point. And they can result to you losing followers quickly. In this infographic, we will discuss these six mistakes and what you can do to avoid them.