It was a little over five years ago when MySpace was still popular and Facebook just rolled out the now iconic “Like” button. Since then, social media grew into a huge worldwide phenomena with more than 1,730,000,000 users uploading 20 thousand pictures on Tumblr, 104 thousand images on snapchat and 2.46 million posts on Facebook every minute.
These figures are expected to grow substantially next year, with a projected 2.44 billion users networking with friends and family on their favorite social networks. Such figures attest to how influential social media can be in how people communicate and engage with others online, as well as how they do business and commerce.
As much as 97% of marketers use social media, with up to 92% acknowledging the importance of this tool for their businesses.
The following provides an overview of new trends, highlights and things to watch out for next year so you can prepare yourself and your business for what’s in store for social media in 2015.